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Est. 2014 · Salem, Oregon
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Go2Magick Apothecary

Est. 2014 · Salem, Oregon

A working apothecary, hand-blended in Salem since the year we opened.

Go2Magick began at a folding table in a third-floor walk-up on Candlewick Lane — a hereditary witch, a ceremonial magician, and a borrowed copy of Cunningham's Encyclopedia between them. Eleven years later, every herbal mixture, ritual oil, and candle we sell is still blended in small batches in the same Salem apothecary, by the same hands and the seven practitioners who joined them.

Inside the Apothecary Meet the Founders

Photographed in the Salem blending room, autumn 2024. Mortar, pestle, dried mugwort, beeswax.

Founders

Two lineages, one apothecary table.

The brand began as a partnership between two practitioners whose traditions do not normally share a kitchen — and whose combined practice is now the through-line in every blend we ship.

Co-founder Maren Voss, third-generation hereditary witch, in the Salem blending room.

Lineage · Hereditary, Appalachian–Celtic, third generation

Maren Voss

Co-founder · Head of Herbal Blending

Maren was taught to tincture yarrow before she was taught to drive. She apprenticed under her grandmother in West Virginia for eleven years before relocating to Oregon in 2012, and she still hand-strains every floral infusion the apothecary releases. Her speciality is grief-work botanicals — ashwagandha, rose, mugwort, sweet flag — and the small-batch protection oils that have become our most-reordered item.

Practising since 1998 · 26 years at founding

Co-founder Idris Halloway, ceremonial magician, at the candle-bench in Salem.

Lineage · Hermetic Order of the Golden Dawn lineage, ceremonial magician

Idris Halloway

Co-founder · Head of Ritual Tools & Curation

Idris trained in the Golden Dawn tradition in Bristol and London through the 1990s, with a particular focus on planetary timing, talismanic craft, and Enochian workings. He sources the brass, iron, and wood for the apothecary's ritual tools, inspects every shipment of crystals and chalices, and runs the seasonal consecration calendar. He is the reason every candle we ship is dressed at the correct planetary hour.

Practising since 1996 · 28 years at founding

The Salem Apothecary

Every blend is mixed in this room. None of it is dropshipped.

In an industry where most online occult shops run as white-label storefronts, we thought it was worth showing the room where the work actually happens. This is the Salem blending room — 1,140 square feet on Candlewick Lane, half a mile from the Willamette River.

The main blending bench in the Salem apothecary, late afternoon.
The main blending bench, west wall. Eight copper bowls, one for each working day of the lunar cycle.
The candle-dressing bench where planetary-hour candles are finished by hand.
The candle bench. Planets first, herbs second, intent last.
A practitioner weighing mugwort and rose petals on the brass balance scale.
Hand-weighing a grief-work infusion. No measuring spoons; no automation.

4,200+

SKUs curated, every one vetted by an in-house practitioner

11

Product categories — candles, oils, herbs, tools, divination, books, kits, bath, incense, altar, jewellery

0

Dropshipped items. Every order ships from the Salem apothecary floor.

19

People on the Go2Magick team, including seven working witches on the curation panel

The Coven

Seven working witches who approve every SKU before it ships.

We call them The Coven, with affection and a little irony, because none of them work together as a single group. They are seven practitioners — a Green Witch in Bristol, a Hoodoo rootworker in New Orleans, a Reconstructionist Pagan in Uppsala, a Ceremonial Magician in Toronto, a Hedge Witch in Galway, a Kitchen Witch in Brooklyn, and a Dianic solitary in Portland — who joined the brand between 2015 and 2021. Each one holds a paid position on the curation panel and reviews every new listing before it appears in the shop.

The vetting is not ceremonial. A new item is sent to whichever panel member works in the relevant tradition. They use it for a lunar cycle, write up their notes on sourcing, scent, energy, and efficacy, and return either an approval, a revision request back to the maker, or a flat refusal. Roughly one in seven proposed SKUs never makes it to the shop. The 4,200 products currently listed have all passed that bar at least once, and many of them have been re-tested by a second panel member when the original reviewer moved on.

"We would rather have a smaller catalogue of things we have actually used than a warehouse full of things that merely photograph well. The Coven exists so that what you buy from us has been held by someone who works the way you do."

— Maren Voss, on the founding of the panel in 2015

The Coven also runs our free 1-on-1 ritual consultations — a programme launched in 2020 that has now delivered more than 12,400 conversations with customers who order over $75. If you have ever wondered whether the candle you bought is dressed for the right hour, or whether the herbal blend you received will sit well with the deity you work with, the consultation slot that came with your order is the place to ask.

Fair-Trade Sourcing Charter · 2022

Four pillars. Fourteen farms. One published charter.

In 2022 we published the Fair-Trade Sourcing Charter — a single document, written for our suppliers and our customers in the same voice, that sets out the four commitments every partner farm is asked to meet. Fourteen small-scale farms in the United States and the United Kingdom now operate under it. The full document is below.

  1. 01

    Living-wage contracts, renewed annually.

    Every partner farm signs a two-year supply agreement that sets a per-pound price 18–32% above the USDA organic wholesale average for the relevant herb. The price is renegotiated each January against the regional cost-of-living index, never downwards. We have not dropped a partner farm in three years and we have never been the lower bidder when a partner received an outside offer.

  2. 02

    Wildcrafting boundaries, documented and audited.

    Each partner farm maintains a written wildcrafting plan: which parcels are harvested, in which years, at what stand density, with what regeneration interval. We commission an independent ecologist to audit three farms a year against their own plan. Where a farm fails an audit, we suspend purchasing for the affected species until the next growing season — not as a punishment, but because the herbs that come back next year matter more than the ones we could sell this quarter.

  3. 03

    Full provenance, published on every product page.

    Every herb, oil, and botanical in the shop carries a sourcing line — the farm, the harvest year, and the country of origin. We do not write "ethically sourced" as a marketing line; we name the farm. If you have ever wondered whether the mugwort in a particular infusion came from our partner in Devon or our partner in the Willamette Valley, the answer is on the product page.

  4. 04

    A standing community grant, paid from every order.

    One percent of every Go2Magick order is paid into the Apothecary Community Grant, an unrestricted fund that the fourteen partner farms vote on together each spring. Grants have funded a community drying-shed in Co. Galway, a no-till transition on a Virginia herb farm, and a scholarship for a first-generation apprentice at a partner in Devon. The fund is administered by the partner farms, not by us.

— Adopted 14 March 2022, signed by Maren Voss and Idris Halloway on behalf of Go2Magick, LLC, and by the fourteen original partner farms. Reviewed annually.

The full document

Read the 2022 Fair-Trade Sourcing Charter in full.

Twelve pages, plain language, no legalese — written for the partner farms who signed it and the customers who funded it. The charter is the single best way to understand how we source what we sell.

Read the Sourcing Charter Or browse the Shop

Or — if you would rather talk to a person — book a free 30-minute ritual consultation with The Coven on any order over $75.